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Every year in the Philippines, the heavily-commercialized event and rankings by FHM (For Him Magazine) Philippines simply dubbed the “100 Sexiest Women in the World” generates much hype and attention. Over the years, it has become the de facto barometer for hotness among female celebrities and would-be celebrities. On one hand, it’s an event that sells to men’s lifestyle brands and is truly a commercial bonanza. On the other hand, it serves its purpose of taking the pulse of Filipino readers (primarily men) and ranking these girls in terms of “sexiness” accordingly.

For this, it has become the biggest showcase of Filipina beauty and popularity for years. No beauty pageant, awards night, nor TV contest come close: arguably, the FHM 100 Sexiest Women in the World is the standard, bar none.

The event last night at the World Trade Center Metro Manila in Pasay City was the natural on-ground extension of the list that is published on the magazine. It bears the presence of the same set of advertisers, who translated their brands into the burlesque theme the entire show was drenched in (as Rough Rider Jeans did above in their elaborate photo booth). Interestingly, these promo girls with whom you can take your photos with prior to the show would be featured in their own production numbers in the actual program.

And although the FHM event did not feature the appearance of the entire Top 100 roster, they made up for it with dozens of “fillers”: performers, promo girls, and models who filled the first half of the program by entertaining the crowd with sizzling dance numbers. This same set of girls would later accompany the ranked female celebrities for the featured production numbers.

Present in the event to take the stage were Eula Valdez (who opened the show proper, ranked 46th), Jacq Yu (of Pioneer Elastoseal fame, ranked 54th), Bianca Manalo (Happy Yipee Yehey! host, ranked 18th), the controversial Katrina Halili (ranked 6th), Michelle Madrigal (who, in my opinion, had the best on-stage performance last night, and is ranked 25th), Misa Campo (“not of this world,” indeed, and ranked 32nd), Regine Angeles (April 2011 cover girl, ranked 19th), Paw Diaz (ranked 73rd), Paulene So (ranked 59th), Jef Gaitan (ranked 48th), Daiana Menezes (ranked 44th), the sizzling Aubrey Miles (ranked 34th), Ornusa Cadness (ranked 30th), Stef Prescott (June 2011 cover girl, ranked 62nd), Iwa Moto (ranked 8th), Ellen Adarna (December 2010 cover girl, ranked 10th), and the queen of the night, top-ranking Sam Pinto of Pinoy Big Brother fame.

Marian Rivera at #2, Angel Locsin at #3, Cristine Reyes at #4, and Solenn Heussaff at #5 round out the top five.

Truly, Filipina beauty is a magnificent thing. It was great to witness the event first-hand, for nowhere in the world can I go to see this awesome display of one part of the Philippines’ allure: its people.

FHM Philippines’ 100 Sexiest Women in the World 2011 Victory Party
World Trade Center Metro Manila
Macapagal Avenue, Pasay City
Metro Manila, Philippines
fhm.com.ph